In an interview with The Guardian, the vice-president of Gaming at Microsoft Phil Spencer suggested that Xbox might have a possibility of acquiring studios in India.
Xbox has had a bumpy road when in India, owing to the popularity of PC gaming and affinity towards PlayStation. Microsoft has tried many ways to establish Xbox’s hold in the gaming market in India, like the Rs 50 Gamepass trial offering. Yet it hasn’t found its footing in the Indian market.
Phil Spencer and Matt Booty discuss the future of Xbox
As Phil Spencer sat down for an interview with The Guardian, He was asked if Microsoft would be willing to purchase a studio in India, Africa or South America. “It would actually surprise me if that doesn’t happen,” he replied, suggesting what Xbox’s future endeavors might look like.
“Just knowing the talent that’s available, and the tools [such as game engines Unity and Unreal] that are so much more accessible … I would be surprised if in the next three to five years, you don’t see numerous studios in places that aren’t the traditional hubs of video game development.”
Head of Microsoft Studios Matt Booty envisions “There should be a several-hundred-person studio [in one of these territories], And not for outsourcing or support, but a team building whatever the version of the best blockbuster game may be for that market. That is very much the vision.”
Confirming that Xbox is indeed willing to take the risk and do the necessary to make games feel more diverse to people around the world.
Mr.Spencer, who always put the player at the center of the business believes that even if gamers want more off-beat story-driven narratives that do not translate to multi-year franchises, platform holders must be ready to support them.
In a world of cloud-based platforms, subscriptions, and other services introduced to create a marketplace that revolves around and caters to the gamers. It’s the games and their development that should be put at the forefront, not the business model, Phil Spencer remarks.