NODWIN Gaming and PVR have partnered to launch India’s first-ever in-cinema live esports tournaments, beginning with Battlegrounds Mobile India. Going forward, the tournament will feature different games across different genres.
View this post on Instagram
“Our purpose at PVR is to gather, grow and entertain communities. With us becoming a part of the Indian esports ecosystem, we have the opportunity to serve our purpose by giving PVR communities another entertaining way to gather on our esports platform. NODWIN team has a relentless passion for gaming, we are delighted to be partnering with them on this initiative,” said Kamal Gianchandani, Chief of Strategy, PVR Limited.
Gamers and gaming enthusiasts across the country will be able to participate in Online Esports Cups and In-Cinema tournaments with separate prize pools for each city. The quarter-final, semi-final, and final matches of these tournaments will be broadcasted in select PVR Cinemas, along with live streams on NODWIN Gaming’s Facebook and Youtube page, PVR’s website, and mobile app.
Akshat Rathee, managing director and co-founder, NODWIN Gaming, said“NODWIN Gaming has always emphasized on the importance of reinforcing grassroots development that can be a strong and reliable foundation for esports, and this property is a step in that direction. City-level penetration of professional esports leads to solid exposure for the grassroot ecosystem and as seen in the past, the more exposed the grassroots is, the better it gets at the higher tiers.”
“This in turn paves the way for collective growth of all tiers of professional players. Our association with PVR Cinemas opens a corridor towards mainstreaming esports and placing it right in the middle of the entertainment industry. Esports as an upcoming medium of interactive entertainment has had its fair share of visibility in the jam-packed arenas but it’s about time that we bring the action to the silver screen. NODWIN, along with building grassroots, will also give its audience a premium watching experience with this partnership,” he added.
This initiative is expected to boost the growth of esports in the country by bringing games on the big screen.
NODWIN Gaming recently acquired OML entertainment
Recently, NODWIN Gaming acquired OML entertainment and all its adjacent IPs for $9.9 Million (~ Rs. 73,00,00,000). They will leverage all the available resources to create more IPs for gaming and entertainment.