Private Digital entertainment firm Hungama, along with Hindustan Talkies, a movie and digital content production house, has partnered up with Indian Gaming League ( IGL ) and made a strategic investment of $500,000 US Dollars. Indian Gaming League is an esports platform that was launched in 2016. IGL said it will utilize the funds to acquire new users and develop new features to increase engagement on the platform.
“We are excited to invest in Indian Gaming League to help the platform grow further and offer gamers in the country a unique competitive experience at a scale that hasn’t been seen before. At Hungama, our plan is to engage with over 10 million gamers in the next two years with our esports initiatives,” says Neeraj Roy, founder and Chief Executive Officer, Hungama Digital Media.
“Today, the gaming industry is growing faster than the rest of the entertainment industry and shows no signs of slowing down. Additionally, India has the largest youth population in the world and with its evolving broadband infrastructure and affordability, we expect esports to soar further and create more uproar. For Hindustan Talkies, its association with e-sports allows it to foray into yet another exciting form of entertainment,” said Ashish Chowdhry, Director, Hindustan Talkies.
This funding will also be used to host the Indian Gaming League Championship Cup Season 1, a massive tournament with a duration of 45 days that will allow users to compete in six games and win prizes. The tournament will culminate with Indian Gaming League Awards to recognize the winners of the championship.