The prize pool for the first iteration of Apex Legends Global Series (ALGS) Championship has crossed $2.5 million. On May 18, EA themselves put in $1 million and started a crowdfunding campaign where people could buy item bundles from the in-game store with an aim to boost the prize pool amount. Thanks to the Apex Legends community, the prize pool for ALGS has reached $2,580,590.
EA said in a blog post that "This milestone would not be possible if it wasn’t for the passionate community making Apex Legends one of the most popular franchises in the world. Despite an unprecedented 2020 that left us no choice but to pivot the ALGS to fully online competition, we’re seeing more players play and more fans watch at an increasing rate. With now more than 100 million total Apex Legends unique players, and the ALGS Winter Circuit Playoffs hitting a franchise-record 100,000 average minute audience, the future of competitive gaming shines bright."
A similar approach to DOTA2's The International
This crowdfunding approach is similar to what Valve did to increase the prize pool of DOTA2's upcoming TI 10. The 10th edition of The International was called off because of the COVID-19 pandemic. Developer Valve instead launched a battle pass and all the revenue generated from that battle pass was put into the TI 10 prize pool. The prize pool for TI 10 had crossed $39 million in September 2020, and now it stands at $40,018,195. TI 10 will be played in August 2021 in Stockholm, Sweden.
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