Wed, 28 Apr 2021

HyperX becomes an official peripheral partner for Red Bull Racing Esports

HyperX becomes an official peripheral partner for Red Bull Racing Esports

Gaming peripherals manufacturer HyperX has announced that they have partnered with the Red Bull Racing Esports team as the Official Peripheral Partner. Through this partnership, the Red Bull Racing Esports team will obtain HyperX's industry-leading gaming mice, keyboards, and headphones. In return, HyperX's logo will be showcased on the Red Bull Racing Esports team kit and in-game livery of the cars. 

Paul Leaman, vice president, HyperX EMEA said“Red Bull has been a longstanding partner of HyperX, whether running LIVE arena tournaments or competitions, so it was a natural progression to expand our partnership to include sponsorship of the Red Bull Racing Esports team. We also see a lot of synergy between our brands as Red Bull ‘gives wings’ to people and ideas. HyperX is driven by passion to shape the culture of gaming and empower each individual to achieve their best.”

HyperX manufactures some of the best gaming headphones. Their line of cloud gaming headphones offers superb audio quality so that users catch every piece of information. Red Bull Racing Esports has also partnered with sim racing hardware manufacturer Fanatec, and gaming monitor manufacturer AOC to give the best set of hardware for their team.

Oliver Hughes, chief marketing officer, Red Bull Racing Honda said “We are incredibly proud of the growth and success of our esports team, which is, in turn, enabling us to partner with other market leaders in this space. Competing in such a wide variety of sim racing series relies on maintaining absolute focus and concentration during training and competition. Our drivers process a huge volume of audio and visual information incredibly quickly and need to react in an instant without distraction. Having the right peripherals is crucial and our new partnership with HyperX will enhance the audio experience and competitiveness of our sim racers.”