Football star Cristiano Ronaldo becomes the global brand ambassador of Free Fire
Video game publisher Garena announced today that International Football star Cristiano Ronaldo has become the global brand ambassador of their multiplayer battle royale game Free Fire. Cristiano Ronaldo will also be a playable character called ‘Chrono‘ which will be revealed on December 19. Cristiano Ronaldo will be under the spotlight in the upcoming Operation Chrono.
This partnership carries a lot of weight as it brings together these two giants from the football and mobile gaming industries in a tie-up to create something grand that will be enjoyable by not only the fans, but everyone else too.
From the football field, into your mobiles
“This is a really significant partnership for Free Fire. Cristiano Ronaldo is a role model for many of us, and being able to collaborate with him and present him to hundreds of millions of people around the world is truly exciting,” said Harold Teo, Free Fire Producer at Garena. “Our partnership with Cristiano Ronaldo offers even more ways for our communities all over the world to enjoy Free Fire.”
Ronaldo has been working closely with Garena to bring Chrono to life, a character that will have same charisma as Christiano himself. “It’s a great feeling having not only a character in Free Fire modelled after me, but also having the whole universe within the game-changing along with it. The Garena team has worked into the game tons of new features and elements for Operation Chrono. I hope Free Fire players all over the world are just as excited as I am!” said Cristiano Ronaldo.
Garena has always found ways to keep things fresh and exciting in Free Fire. In August, they announced a character named Jai, who is based on Bollywood star Hrithik Roshan and recently, the Endless Oblivion Elite Pass also went live which featured new rewards.
SportQuake are the football partnership experts, were among the parties involved to bring the partnerships to life. CEO Matt House shared how important this partnership is for everyone in sports and gaming industry. “Football, gaming, and tech are coming together to create exciting new collaborations and this one between Cristiano Ronaldo and Free Fire is on another level,” House said. “The amount of planning, creativity and detail that has gone into making Chrono is just amazing and is really exciting for Free Fire players. This partnership demonstrates the endless possibilities for both industries,” House added.
Also Read: Free Fire witnesses a massive 162% surge in viewership in 2020
