Electronic Arts and Warner Media have announced the conclusion of EA’s $1.4 billion purchase of Warner Bros. Games’ Playdemic Ltd.
Electronic Arts’ purchase of Playdemic Limited
Playdemic is a leading mobile gaming startup best known for its award-winning game Golf Clash, which allows players from all over the world to compete in real time. Golf Clash is one of the most popular mobile games in the United States and the United Kingdom, with over 80 million downloads to date. This purchase is part of EA‘s mobile expansion plan, which aims to provide new interactive entertainment to its global network of nearly half a billion users.
“We are thrilled to officially welcome the Playdemic team to Electronic Arts, adding to our growing mobile portfolio and expanding our leadership in sports. The addition of the incredible Playdemic team not only adds to the strength of our mobile teams globally, it also continues our expansion and investment in U.K.-based talent. With Playdemic now part of Electronic Arts, we’re excited to bring even more amazing and innovative mobile games to diverse audiences around the world.”
said Andrew Wilson, CEO of EA.
With the arrival of Playdemic, Electronic Arts now has a portfolio of over 18 leading mobile live services spanning a variety of fast-growing genres, including lifestyle, casual, sports, and mid-core games. Electronic Arts’ industry-leading IP in sports and beyond, combined with Playdemic‘s great track record of delivering new gameplay and robust live services, presents intriguing growth potential.
This acquisition is another step in EA‘s objective of continuous leadership in sports and mobile expansion, as mobile continues to be the world’s largest and fastest growing game platform. EA continues to bring together great teams, industry-leading franchises and IP, and breakthrough technology to produce amazing experiences that link hundreds of millions of players in play, with the additions of Codemasters, Glu Mobile, Metalhead Software, and now Playdemic in the last year.
“This is an exciting day for Playdemic as we become part of the Electronic Arts family. I am proud to bring the amazing talent which exists at Playdemic into the EA business, to both continue to build on Golf Clash’s incredible success and to build new games, which we believe can be even more successful in entertaining and engaging audiences globally.”
said Paul Gouge, Head of Studio at Playdemic.