Electronic Arts have made another acquisition, this time in the mobile gaming area. The company announced that they have acquired Playdemic, makers of the mobile game Golf Clash, from Warner Bros. Games and AT&T for a whopping $1.4 billion.
Playdemic was founded in 2010. They have developed and published the award-winning game Golf Clash that is available on iOS and Android. Players from around the world can compete with each other around in real-time in Gold Clash. The game is one of the leading titles in the US and UK and has more than 80 million downloads globally. Golf Clash has been conferred with the BAFTA Games Mobile Game of the Year (2018) Award, Mobile Games Awards Game of the Year (2018) Award, PocketGamer.biz Game of the Year (2017) Award, and The Independent Game Developers’ Association (TIGA) Awards Game of the Year.
“We have enjoyed working with the talented team at Playdemic as they have grown Golf Clash beyond all expectations into a hit mobile game with tremendous longevity,” said David Haddad, President, Warner Bros. Games. “While we have great respect for the Playdemic team, our decision to divest is a part of our overall strategy to build games based on Warner Bros. storied franchises.”
“Playdemic is a team of true innovators, and we’re thrilled to have them join the Electronic Arts family,” said Andrew Wilson, CEO of Electronic Arts. “In addition to the ongoing success of Golf Clash, the talent, technology, and expertise of Playdemic will be a powerful combination with our teams and IP at Electronic Arts. This is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.”
Growing in the mobile gaming sector
With this acquisition, EA is trying to increase its influence and grow in the mobile gaming area and fans can expect new mobile games from EA soon.. “We founded Playdemic with a focus on creating highly engaging and innovative game experiences. Our success with Golf Clash has proven our approach and demonstrated the ability of our incredibly talented teams to develop and operate best-in-class mobile games,” said Paul Gouge, CEO of Playdemic. “Joining EA, one of the most successful games companies in the world, is an important next step in our journey and we are excited to continue to develop both Golf Clash and new titles as part of the EA family.”
Earlier this year, EA completed their acquisition of Codemasters Software, and now they plan to release one racing game each year.
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