The next game in the FIFA series might not bear the “FIFA” name as EA Sports is reviewing naming rights with the global football body. In their recent blog post, EA Sports Group General Manager Cam Weber said “As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”
EA Sports might sever ties with FIFA and take on a different route in naming future games in the popular sports series.
Other licenses will be retained
Even if they cut ties with FIFA, EA’s other licenses will be retained as they are separate from the FIFA license.
“That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums, and over 30 leagues around the world. We continually invest in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others,” Cam said in the blog post.
EA Sports celebrates the success of FIFA 22
In the blog post, EA sports also highlighted the success of FIFA 22. FIFA 22 launched on October 1, and since then, the game recorded 9.1 million players, 7.6 million Ultimate Team squads, and 460 matches played. The game is available on PC (Steam and Origin), PS4, PS5, Xbox One, Xbox Series X/S, and Stadia.
As for the future of football, Cam said they are listening to the global community and will continue to work to deliver the “greatest interactive football experiences.”