A new advertising platform allows companies to include video ads in-game for PC and console, familiar to those we have seen in mobile games, where players get rewarded for watching these videos. Called PlayerWON, owned and operated by Simulmedia this new tech is based around rewarding in-game item/currency in exchange for watching small 15-30 second videos.
Simulmedia has already struck deals with some of the biggest gaming studios, including Electronic Arts (EA) and Tencent’s Hi-Rez Studios.
According to the report, players are more likely to play a game in the long run if they could acquire in-game perks by watching ads instead of spending some real life cash, thus turning the free-to-play games into a valuable video marketing platforms.
This tech targets the younger players aged (18-34) who are more difficult to reach out to via the conventional video marketing techniques. In order to gain the rewards from watching, the ad needs to be watched completely. Simulmedia’s own research claims that people would be willing to watch over 10 videos a day for rewards, which sounds crazy, but that’s what the research says.
Simulmedia’s Dave Madden pointed out that around 90% of the free-to-play audience never ends up buying or spending money on any in-game items, so this tech by Simulmedia works as a way to sqeeze some cash out of them. The company plans to implement these video ads in “roughly a dozen” games by the end of 2021.
A first of its kind, in-game advertising platform “PlayerWON” which is owned and operated by Simulmedia, will be going live this week. While Hi-Rez and EA has already tied up with it Simulmedia for their upcoming works.